To introduce the new LG Bed Bugs Vacuum we build up a movie screen made out of mattresses in which we played classic horror movies. While the audience was watching, a message appeared: If you’re scared by the monsters you see in this mattress, why are you not scared by the Bed Bugs that live in it?
Case study chart:
- We increased more than 36% the Fans in LG’s Facebook Page.
- The mattress movie screen was mentioned in over 1.550 Facebook Shares and 1.230 Tweets.
- We achieved US$7.000 on free press.
- More than 2.000 colombians saw the movies and got to know the Anti Bed Bugs Vacuum: LG Stella