Corrupt Banner

CLIENT: Kienyke.com

 


 

Due to the increase of corruption on elections day, we were asked to create an ad in which we encourage people to vote and regain their believe in this election process. Thats why we created an interactive banner that had an eye detection system, which could identify when people had their eyes closed or open. This way we where able to recreate the behavior of corrupt politicians.

 

 

Demo Banner:

Please click on the yellow text “video” to expand the banner and allow the usage of your web cam.

PICS_corrupto

 

Case study chart:

CHART BANNER CORRUPTO_Eng
 

Results:

1. Increased in 30% the amount of people that visited the web site.
2. The 70% of the people that visited the web site, interacted with The Corrupt Banner.
3. We impact thousands of colombians with a message of the importance of choosing well their representatives.

 

“When you open your eyes, you put and end to corruption”.