Due to the increase of corruption on elections day, we were asked to create an ad in which we encourage people to vote and regain their believe in this election process. Thats why we created an interactive banner that had an eye detection system, which could identify when people had their eyes closed or open. This way we where able to recreate the behavior of corrupt politicians.
Please click on the yellow text “video” to expand the banner and allow the usage of your web cam.
Case study chart:
1. Increased in 30% the amount of people that visited the web site.
2. The 70% of the people that visited the web site, interacted with The Corrupt Banner.
3. We impact thousands of colombians with a message of the importance of choosing well their representatives.