Durex

CLIENT: Durex

 


 

We intended to send a message about safe sex, and we found that the best way was by going to the most popular porn sites and use the video player to make our message resounding. We made users drag a condom for the reproducer to start and as the video went on, the condom started to stretch.

 
 

Durex

 

Case study chart:

Chart-Eng