Meal for Share

CLIENT: ABACO – Food Bank

 


 

We decided to support ourselves in a famous social network (Instagram) where people are used to upload pictures of everything they eat. We created profiles in Instagram and then uploaded pictures of rotten food, that low incomers are forced to eat everyday. A little story about the pictured character and important food related hashtags went with the picture. At the end of the story, people found a link (www.mealforshare.com) that redirected them to a web page where all the dishes were exposed and for sale. With the money raised, we can feed these families in a proper way.

 

 

Case study chart:

CHART_MealForShare