Same Santa

CLIENT: Gran EstaciĆ³n



Kids are born without any kind of prejudice; they only inherit them from their parents. To check this out, on December 23rd 2015, Gran EstaciĆ³n, one of the most important shopping centres in the country, decided to change Christmas most representative icon, Santa, for others: a gay Santa and an African American Santa with physical disabilities, With that, we caused quite an impact in all the parents that went along with their children, also teaching them a lesson of inclusion: KIDS ONLY SEE SANTA.