Same Santa

CLIENT: Gran Estación



Kids are born without any kind of prejudice; they only inherit them from their parents. To check this out, on December 23rd 2015, Gran Estación, one of the most important shopping centres in the country, decided to change Christmas most representative icon, Santa, for others: a gay Santa and an African American Santa with physical disabilities, With that, we caused quite an impact in all the parents that went along with their children, also teaching them a lesson of inclusion: KIDS ONLY SEE SANTA.